Launch Flash version of Admissions Intro

        
Project  
Introduction (quick commercial) for the College of St. Catherine Undergraduate Admissions Web site. Site maintained by client.  
   
Objective  
  • Grab attention of prospective students.
  • "Wow" them with animated technology...not just boring text.
  • Maintain continuity of print materials, language and tag lines while animating messages for the Web.
  • Keep the download time to a minimum.
  
   
Approach  
  • Used graphic elements from the print materials to maintain continuity.
  • Kept length of intro to six seconds.
  • Used graphics instead of photos to convey message (less download time).
  
   
Outcome  
First- time site visitors received a catchy first impression of the St. Kate's Admissions Office. Many users clicked through the introduction to view deeper information.