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| Project |
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| Here
Now! Ministries First Annual Conference Promotional Materials |
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| Objective |
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- To showcase the speakers.
- To market the conference 6-month prior to the event.
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| Approach |
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- Sent a "save-the-date" postcard in 2003
and an eNewsletter "save-the-date" in 2004.
- Sent a followup registration packet.
- Used the same color scheme each year to reinforce
the Here Now! Ministries logo and brand.
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| Outcome |
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| Women
from 10 different states attended the conference. |
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