Project  
Here Now! Ministries First Annual Conference Promotional Materials  
   
Objective  
  • To showcase the speakers.
  • To market the conference 6-month prior to the event.
 
   
Approach  
  • Sent a "save-the-date" postcard in 2003 and an eNewsletter "save-the-date" in 2004.
  • Sent a followup registration packet.
  • Used the same color scheme each year to reinforce the Here Now! Ministries logo and brand.
 
   
Outcome  
Women from 10 different states attended the conference.