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| Project |
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| Promotional
materials, including conference logo design, for the Planned Giving Roundtable
of Southern California. |
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| Objective |
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- To effectively communicate the theme "Making
the Right Moves" in a creative, edgy way.
- To create a family of materials that worked together
to market the conference and educate the participants.
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| Approach |
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- Chose a "chess" visual identity and trendy
color scheme.
- Sent direct mail invitation, followed by registration
packet (still in progress).
- Providing signage and information binder materials
(still in progress).
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| Outcome |
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| Project
still in progress. |
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