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| Project |
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| Direct
Mail invitation and conference folder (not pictured) for National Marrow
Donor Program (NMDP). |
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| Objective |
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- To inform a large number of oncologists and
hematologists about the success of bone marrow transplants.
- To get a large number of doctors signed up
for the NMDP seminar, held during the Annual American Society of Hematology
(ASH) Conference.
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| Approach |
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- Sent an enlarged postcard with brief info about the
seminar.
- Created a matching folder for the actual seminar
(not pictured).
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| Outcome |
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| Insufficient
data |
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