Project
			Educational and promotional materials for National Marrow Donor Program (NMDP), bone marrow donors of all ethnic and cultural backgrounds.
			Objective
			To create a theme that reaches multi-cultural audience. To design two levels of brochures: one overview and one more detailed. To communicate (in an attractive and easily understood manner) the heavy-duty medical information (legally required) for a donor to give informed consent. To create collateral items that match the printed materials.
			Approach
			Used photos of real life donors, from different ethnic/cultural backgrounds. Used a color palette that combined all four ethnic campaigns. Divided the medical information into short, easy to understand sections. Used "The Missing Piece" idea to emphasize how important their committment was to patients. Used with companion video, fliers, and reminder magnets.
			Outcome
			Having this line of materials helped coordinators process large groups of people coming out for a donor drive, without needing to bring boxes of literature for each ethnic/cultural group. Reinforced the message of donor committment