Project
			Educational brochure for the National Marrow Donor Program (NMDP) given to donors at the time they were identified as a match for a recipient.
			Objective
			To clearly communicate necessary medical information to donors of all cultures. To humanize the medical information so people felt connected to what they were doing. To clarify the process of donating marrow.
			Approach
			Used photos of real life donors, from different ethnic/cultural backgrounds. Divided the medical information into short, easy to understand sections. Used "The Missing Piece" idea to emphasize how important their commitment was to patients.
			Outcome
			Donors were informed without being overwhelmed by stacks of white paper and black text. Answered donor questions up front, so coordinators didn't have to spend extra time on the phone. Gave coordinators another educational tool to ensure that donors understood the process of marrow donation.