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| Project |
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| Kaleidoscope
Consulting, LLC family of brochures for marketing to her three main client
groups. |
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| Objective |
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- To entice potential clients and get more contracts.
- To unify materials for three main target markets
and have a consistent message.
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| Approach |
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- Kept cost down by printing 2-color design.
- Gave all brochures the same graphic treatment.
- Inserted coupons for various mailings to instigate
more immediate action.
- Mailed to more than 1,000 customers.
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| Outcome |
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| Within
one month of mailing, Kaleidoscope had landed two major clients and was
negotiating contracts with five others. |
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