Project  
Kaleidoscope Consulting, LLC family of brochures for marketing to her three main client groups.  
   
Objective  
  • To entice potential clients and get more contracts.
  • To unify materials for three main target markets and have a consistent message.
 
   
Approach  
  • Kept cost down by printing 2-color design.
  • Gave all brochures the same graphic treatment.
  • Inserted coupons for various mailings to instigate more immediate action.
  • Mailed to more than 1,000 customers.
 
   
Outcome  
Within one month of mailing, Kaleidoscope had landed two major clients and was negotiating contracts with five others.